Essay on the effectiveness of social marketing during COVID 19

Introduction

The term SOCIAL MARKETING is used to refer to a group of internet-based Web 2.0 applications that enable users to simply interact, communicate and share content subsuming graphics, text, and videos.

Social marketing is the most implemented strategy in this colossal global world. The programmes that befall under Social marketing may sell subsidized products all via commercial sector outlets, distribute appropriately priced products, serve other remarkable health services through the social franchises and promote behaviors not dependent upon a product or other services.

As the World is confronting a lot nowadays. The very infectious and untreatable disease COVID-19 is gripping us day by day. And in the face of COVID-19, social marketing is a stupendous way for individuals and communities to stay connected even while physically separated.

Right? Yes, of course, it is!

Let’s get the effectiveness of entire “Social marketing” during this pandemic period.

    

Social Marketing during COVID-19

Today, social media such as Twitter, Facebook and Instagram, have become the most leading sources of information. With people across the globe practicing social distancing — or in some cases, on a national lock down — traditional media channels have taken a bit of a hit. And by the continuous advent of social media in this 21st century, humans are not only attaining the latest news updates, but they’re also spending their time on the huge platforms like Instagram, Facebook and Twitter to provide personal and business updates.

For the leading businesses, this only means leveraging social marketing to support employees and customers. For the government, on the other hand, it means doing this with more superiority to effectively share factual and up-to date updates! For them, this is the only means through which we can get updated in this pandemic period or COVID-19 and which is kind of crucial thing to be.

The positive impact of Social Marketing during COVID-19

As people are forced to stay inside and practice social distancing, they are looking for ways to stay connected to others, and social media is filling that void. No matter what business you’re in, there’s sure to be a way you can present information that helps others feel good. When people trust you and your message, they are more likely to share what you have to say with peers. Around the world, people are crazily performing for fans on TikTok, Facebook Live, and more, allowing users to react in real-time. While the journey may not be easy, it provides an opportunity to change up your usual marketing tactics and reconnect with customers while being a leader for your employees.

In a nutshell

Social marketing presents a simple, effective way to keep that connection and show up for your local community. So, If your business has been impacted by COVID-19, contact us for a no-obligation marketing communication discussion. Till then, we request everyone out there to stay home and stay safe as nothing lasts forever, not even deadly diseases like corona virus! Safety and precaution are the biggest priorities in this pandemic period.

STAY SAFE.SAVE LIVES

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